PAINTRColors / Report
The 2027 paint color report
What the paint brands are betting on for 2027, what people actually buy, and what that says about the colors homes will wear next year. Updated automatically as new announcements come in.
Colors of the Year 2027
The brands announce their picks through the fall. Each one below links to the story; the summaries are ours.
Little Greene Just Named Its 2027 Color of the Year—and It’s Bringing Brown BackBetter Homes & Gardens · Little GreeneLittle Greene has announced its 2027 Color of the Year, which features a brown shade, signaling a resurgence of brown tones in home design trends. This selection is significant for homeowners and painters looking to stay current with upcoming color forecasts and popular interior design directions.
Dunn-Edwards’ Color of the Year 2027 Is a Rich and Luxurious Dark BrownBetter Homes & Gardens · Dunn-EdwardsDunn-Edwards has announced its Color of the Year for 2027, selecting a rich and luxurious dark brown. This annual color selection from a major paint manufacturer provides homeowners and contractors with a trending option to consider for their next painting projects.
2027 Color of the Year Rounduphardwareretailing.com · BehrMultiple paint brands have announced their 2027 Colors of the Year, providing homeowners and contractors with insight into upcoming color trends. This roundup helps guide paint selection decisions for those planning interior and exterior projects aligned with current design directions.
Experts Reveal How to Design with “Color of the Year” TrendsGalerie MagazineDesign experts share advice on how to incorporate annual Color of the Year selections into home interiors. Understanding these trend forecasts helps homeowners and contractors make informed decisions when planning color schemes for their spaces.
PPG Announces Country Soil as 2027 Color of the YearHardware Retailing · PPGPPG has named Country Soil as its Color of the Year for 2027. This annual designation helps homeowners and contractors stay informed about emerging paint color trends and popular choices for the coming year.
Clark+Kensington names a rich blue its 2027 Color of the YearTimes Union · Clark+KensingtonClark+Kensington has selected a rich blue as their Color of the Year for 2027. This announcement helps homeowners and painters stay current with emerging color trends for residential projects.
Benjamin Moore's 2026 Color of the Year Is a Warming Charcoal Brown HueHGTV · Benjamin MooreBenjamin Moore has announced its 2026 Color of the Year, which is described as a warming charcoal brown hue. This annual selection helps homeowners and designers stay current with emerging color trends for interior and exterior painting projects.
Sherwin-Williams Names Celery 2027 Color of the YearYahoo · Sherwin-WilliamsSherwin-Williams has announced Celery as their Color of the Year for 2027. This selection helps homeowners and painters stay current with emerging color trends when planning interior and exterior paint projects.
Ace Hardware’s 2027 Color of the Year Is a Coat of an Endless SummerHGTV · Ace HardwareAce Hardware has announced its Color of the Year for 2027, described as a summery shade. The selection represents a key trend forecast from a major paint retailer that homeowners and contractors can reference when choosing colors for their projects.
California Paints Names Quiet Peace Its 2027 Color of the YearCoatings World · California PaintsCalifornia Paints has announced Quiet Peace as its 2027 Color of the Year. This annual selection helps homeowners and painters stay current with popular color trends for their projects.
Pittsburgh Paints’ 2027 Color of the Year calls for homeowners to 'recalibrate’90.5 WESA · Pittsburgh PaintsPittsburgh Paints has announced their 2027 Color of the Year, which encourages homeowners to recalibrate their color choices. This annual selection helps guide homeowners and contractors in understanding emerging color trends for the upcoming year.
Clark + Kensington Just Announced Its 2027 Color of the Year—Here Are 5 Stunning Ways to Use ItYahoo · Clark + KensingtonClark + Kensington has revealed its 2027 Color of the Year, which the article showcases through five different decorating applications. This announcement helps homeowners and contractors stay current with emerging color trends and consider how a trending palette might work in their own spaces.
What the best sellers have in common
We looked at the 206 best-selling colors across 11 major US brands.
- 58 are whites.
- 43 are greiges.
- 16 are blacks and charcoals.
- 15 are grays.
- 11 are greens.
- 9 are beiges and tans.
- 115 of the 206 with a published LRV reflect 60% of light or more - most best sellers are light colors; the median LRV is 63.
In other words: people buy light neutrals for walls and save the saturated colors of the year for an accent wall, a door or an island. That is exactly how the Colors of the Year tend to get used.
Each brand's best sellers
Sherwin-Williams
AlabasterSherwin-Williams SW 7008 · #EDEAE0 · LRV 82closest Benjamin Moore: Glacier White (98.9%) · closest Behr: Silky White (98.2%)
Agreeable GraySherwin-Williams SW 7029 · #D1CBC1 · LRV 60closest Benjamin Moore: Collingwood (97.0%) · closest Behr: Tranquil Gray (98.2%)
Repose GraySherwin-Williams SW 7015 · #CCC9C0 · LRV 58closest Benjamin Moore: Apparition (98.0%) · closest Behr: Gratifying Gray (98.9%)
Accessible BeigeSherwin-Williams SW 7036 · #D1C7B8 · LRV 58closest Benjamin Moore: Litchfield Gray (96.6%) · closest Behr: Gravelstone (97.8%)
Pure WhiteSherwin-Williams SW 7005 · #EDECE6 · LRV 84closest Benjamin Moore: White Violet (96.3%) · closest Behr: Melting Icicles (98.2%)
Benjamin Moore
White DoveBenjamin Moore OC-17 · #EFEEE5 · LRV 83closest Sherwin-Williams: Cold Foam (97.4%) · closest Behr: Harmonious White (99.0%)
Chantilly LaceBenjamin Moore OC-65 · #F4F6F1 · LRV 90closest Sherwin-Williams: UltraWhite (98.4%) · closest Behr: Ultra Pure White (96.9%)
Simply WhiteBenjamin Moore OC-117 · #F6F6ED · LRV 90closest Sherwin-Williams: High Reflective White (95.6%) · closest Behr: Icy Tundra (97.9%)
Swiss CoffeeBenjamin Moore OC-45 · #EEECE1 · LRV 81.91closest Sherwin-Williams: Cotton (98.1%) · closest Behr: Silver Leaf (98.2%)
Pale OakBenjamin Moore OC-20 · #DDD9CE · LRV 69closest Sherwin-Williams: Egret White (97.4%) · closest Behr: Campfire Ash (100.0%)
Behr
Swiss CoffeeBehr 12 · #F1EDE0 · LRV 94closest Sherwin-Williams: Westhighland White (96.7%) · closest Benjamin Moore: Vapor (98.4%)
Polar BearBehr 75 · #F5F4EC · LRV 96closest Sherwin-Williams: White Snow (97.1%) · closest Benjamin Moore: Simply White (97.6%)
Ultra Pure WhiteBehr 1850 · #F8F8F3 · LRV 98closest Sherwin-Williams: UltraWhite (98.4%) · closest Benjamin Moore: Chantilly Lace (96.9%)
Blank CanvasBehr DC-003 · #F1EDE1 · LRV 94closest Sherwin-Williams: Westhighland White (97.8%) · closest Benjamin Moore: Vapor (97.8%)
Even Better BeigeBehr DC-010 · #D4CABA · LRV 82closest Sherwin-Williams: Accessible Beige (96.7%) · closest Benjamin Moore: Bleached Gray (98.5%)
PPG Paints
Delicate WhitePPG Paints 1001-1 · #F1F2EE · LRV 88closest Sherwin-Williams: Snowbelt (97.1%) · closest Benjamin Moore: Super White (100.0%)
GypsumPPG Paints 1006-1 · #EEEDE4 · LRV 84closest Sherwin-Williams: Cold Foam (97.9%) · closest Benjamin Moore: White Dove (99.0%)
Swirling SmokePPG Paints 1007-2 · #CECAC1 · LRV 59closest Sherwin-Williams: Repose Gray (98.4%) · closest Benjamin Moore: Wish (98.1%)
Stonehenge GreigePPG Paints 1024-5 · #A79D8D · LRV 34closest Sherwin-Williams: Taupe Tone (94.9%) · closest Benjamin Moore: Downtown (95.2%)
Olive SprigPPG Paints 1125-4 · #ACAF95 · LRV 42closest Sherwin-Williams: Clary Sage (93.6%) · closest Benjamin Moore: Estate Sale (96.6%)
Valspar
Ultra WhiteValspar 7006-24 · #F6F7F4 · LRV 93closest Sherwin-Williams: UltraWhite (97.1%) · closest Benjamin Moore: Distant Gray (96.7%)
Safari BeigeValspar 6006-2B · #8A7E70 · LRV 21closest Sherwin-Williams: Habitat (96.5%) · closest Benjamin Moore: Porcini (95.4%)
Notre DameValspar 5006-1B · #C9C9C3 · LRV 58closest Sherwin-Williams: Antimony (97.7%) · closest Benjamin Moore: Stonington Gray (97.9%)
Gray SiltValspar 6002-1C · #ACA799 · LRV 39closest Sherwin-Williams: Illusion (96.0%) · closest Benjamin Moore: Sea Gull Gray (96.4%)
GravityValspar 4005-1B · #C6C9CB · LRV 58closest Sherwin-Williams: Gray Screen (96.8%) · closest Benjamin Moore: Porringer Gray (97.2%)
Dunn-Edwards
Crisp MuslinDunn-Edwards DE6212 · #E9E2D7 · LRV 71closest Sherwin-Williams: White Heron (97.9%) · closest Benjamin Moore: Etiquette (96.8%)
Swiss CoffeeDunn-Edwards DEW341 · #F8F5E9 · LRV 83closest Sherwin-Williams: Cheviot (96.0%) · closest Benjamin Moore: Mountain Peak White (97.0%)
Bone ChinaDunn-Edwards DEW339 · #F3EDDE · LRV 78closest Sherwin-Williams: Dover White (96.8%) · closest Benjamin Moore: Arbor White (98.2%)
Cottage WhiteDunn-Edwards DEW318 · #F7EFDD · LRV 80closest Sherwin-Williams: Paperwhite (98.5%) · closest Benjamin Moore: Lily of the Valley (98.6%)
Foggy DayDunn-Edwards DE6226 · #E7E3DB · LRV 71closest Sherwin-Williams: Toque White (98.7%) · closest Benjamin Moore: Barely There (96.7%)
Paintrz is not affiliated with or endorsed by any paint brand. Brand names, color names and codes are trademarks of their owners and are used only to identify the colors. Screen colors are approximate and matches are the closest color in our data, not exact equivalents; always check a physical sample before buying paint.