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The most popular white paint colors
Whites are the best sellers in every brand, and the hardest to choose: the difference between a crisp white and a creamy one only shows on the wall. These are the whites people buy most, with each one's LRV (how much light it reflects) and its closest match in two other brands.
High Reflective WhiteSherwin-Williams SW 7757 · #F7F7F1 · LRV 93closest Benjamin Moore: Chantilly Lace (97.2%) · closest Behr: Ultra Pure White® (99.0%)
Simply WhiteBenjamin Moore OC-117 · #F6F6ED · LRV 90closest Sherwin-Williams: High Reflective White (95.6%) · closest Behr: Icy Tundra (97.9%)
Chantilly LaceBenjamin Moore OC-65 · #F4F6F1 · LRV 90closest Sherwin-Williams: UltraWhite (98.4%) · closest Behr: Ultra Pure White (96.9%)
Extra WhiteSherwin-Williams SW 7006 · #EEEFEA · LRV 86closest Benjamin Moore: Winter Snow (97.9%) · closest Behr: Frost (98.2%)
White DoveBenjamin Moore OC-17 · #EFEEE5 · LRV 83closest Sherwin-Williams: Cold Foam (97.4%) · closest Behr: Harmonious White (99.0%)
Swiss CoffeeBehr 12 · #F1EDE0 · LRV 94closest Sherwin-Williams: Westhighland White (96.7%) · closest Benjamin Moore: Vapor (98.4%)
Pure WhiteSherwin-Williams SW 7005 · #EDECE6 · LRV 84closest Benjamin Moore: White Violet (96.3%) · closest Behr: Melting Icicles (98.2%)
Swiss CoffeeBenjamin Moore OC-45 · #EEECE1 · LRV 81.91closest Sherwin-Williams: Cotton (98.1%) · closest Behr: Silver Leaf (98.2%)
Dover WhiteSherwin-Williams SW 6385 · #F0EADC · LRV 83closest Benjamin Moore: Collector's Item (98.9%) · closest Behr: Papier Blanc (98.9%)
SnowboundSherwin-Williams SW 7004 · #EDEAE5 · LRV 83closest Benjamin Moore: Sand Dollar (96.3%) · closest Behr: Chalk (100.0%)
AlabasterSherwin-Williams SW 7008 · #EDEAE0 · LRV 82closest Benjamin Moore: Glacier White (98.9%) · closest Behr: Silky White (98.2%)
CreamySherwin-Williams SW 7012 · #EFE8DB · LRV 81closest Benjamin Moore: Collector's Item (97.6%) · closest Behr: Table Linen (98.4%)
Dove WingBenjamin Moore OC-18 · #E9E6DB · LRV 77.52closest Sherwin-Williams: Pearly White (96.5%) · closest Behr: Irish Mist (97.9%)
Pearly WhiteSherwin-Williams SW 7009 · #E8E3D9 · LRV 77closest Benjamin Moore: Seapearl (97.4%) · closest Behr: Smoky White (99.0%)
Tips for choosing white paint colors
- Higher LRV means brighter; most popular whites sit between 80 and 92.
- North light makes whites look cooler and grayer; south and west light warm them up.
- Test two or three side by side on the wall, not on the chip.
Paintrz is not affiliated with or endorsed by any paint brand. Brand names, color names and codes are trademarks of their owners and are used only to identify the colors. Screen colors are approximate and matches are the closest color in our data, not exact equivalents; always check a physical sample before buying paint.